Service · Advertising
Marketplace Advertising
Campaign creation, audits, keyword targeting, bid and budget management, and clear performance reporting.
Manage paid campaigns around commercial goals.
We build new campaigns from the ground up — structure, targeting, keywords, bids, and budgets — and review existing accounts for waste and opportunity. Advertising is scoped separately from account management and inventory work.
Campaigns are organized by product, audience intent, and business objective. We review bids, budgets, placements, and negative keywords using the performance data available in your advertising account.
Reporting distinguishes ad-attributed sales from total sales and relates advertising costs to your margin assumptions. Media spend is paid separately by the client; returns are not guaranteed.
What you get with our marketplace advertising service
Campaign creation, audits, keyword targeting, bid and budget management, and clear performance reporting.
Budget visibility
Understand where spend is allocated and what it generates.
Relevant traffic
Focus targeting on searches and audiences that fit your products.
Commercial context
Evaluate advertising against margin and growth priorities.
Account ownership
Keep campaigns in your own account and retain access.
A documented, commercially focused approach
We connect research, implementation, and reporting in a clearly defined engagement rather than promising a one-size-fits-all outcome.
- Written scope and agreed responsibilities
- Changes recorded for review
- Reporting tied to business priorities
- Client ownership of accounts and assets
Is this right for your brand?
- Brands seeking clearer campaign structure
- Teams needing ongoing campaign optimization
Deliverables you can measure
- Campaign and spend audit
- Keyword and product targeting plan
- Audience targeting across awareness, consideration, and purchase where supported
- New campaign creation, setup, and launch
- Campaign structure and naming conventions
- Bid, budget, and negative-keyword reviews
- Advertising cost and revenue reports
A clear, repeatable engagement
Review
Audit the available information and agree priorities, access, and responsibilities.
Deliver
Implement the approved work and document actions within the agreed scope.
Measure
Review relevant performance indicators and agree the next priorities.
Common questions
Can you build campaigns from scratch?+
Yes. We can create account structure, campaigns, ad groups, targeting, and budgets for a new product or a new advertising account, then launch and monitor them.
Is advertising spend included?+
No. Platform advertising charges are separate from our service fee and remain your responsibility.
What results should I expect?+
Targets are based on your category, margins, account history, and growth stage. No fixed return or cost reduction is promised.
Other services
Branded Content
Product images, enhanced A+ content, brand story modules, and brand storefronts created around shopper questions.
KPI & Share of Voice Reporting
Sales, traffic, conversion, advertising, and stock reporting, with keyword visibility and share of voice tracking where data is available.
Product Listings
New listing creation, keyword research, product copy, enhanced content, image briefs, and catalog attribute reviews.
Inventory Management
SKU-level forecasting, reorder recommendations, stock coverage reviews, and fulfillment planning.
Account Management
Catalog maintenance, FBA and FBM shipping support, compliance troubleshooting, tax setup help, Brand Registry and Vine support, pricing and promotion planning, and reporting.
Ready to get started with marketplace advertising?
Tell us about your brand to discuss scope, deliverables, and a tailored quote.
Start a conversation